The eating habits of Brits are some of the worst in the world, and the UK is currently suffering from an obesity crisis. This is why many people need some extra assistance when it comes to controlling how much, and what kinds of food, they eat to help them make healthier nutrition choices.

Amazon’s new electric shock bracelet should be just the thing they need, with the device sending a 350-volt buzz through the wearer when they have eaten too much fast food.

The bracelet, which costs £193, keeps users on track to ensure they are not tempted to indulge in their bad eating habits. It also enables friends to be appointed guardians, giving them the power to administer an electric shock remotely if they witness any rule-breaking.

According to the manufacturer: “Pavlok allows you to speak your reptile brain’s language by adding an unpleasant element (a safe and harmless ‘zap’ of electricity on your wrist) to what you have been taught to love (your nasty lingering habit), quickly conditioning your mind to associate an ‘unpleasant’ feeling with your bad habit… and stopping it altogether.”

The app works by tracking hand movements, so it knows if you are reaching for an extra plate of food. It also allows the wearer to administer a zap to themselves when they are suffering from a craving, so they remind themselves not to cave into it.

It uses aversive conditioning to change the association the user has with their naughty habit.

A spokesperson for Pavlok was reported by the Sun as saying: “Aversive conditioning is essentially behaviour training that uses negative stimuli and association to help reaffirm a specific action as undesirable.”

The manufacturer believes the device is so effective, it will reduce cravings within three days, thanks to the “latest science and habit change research”.

While the bracelet can also be used to break other bad habits, such as nail biting, smoking, hair pulling, and addiction to social media, it could really make a difference to the country’s obesity rates if more people wear them to curb their junk food cravings.

Indeed, according to the NHS, 10,660 hospital admissions in 2017/18 were directly linked to obesity problems, while 711,000 patients cited obesity as a factor in their medical condition. Nearly a third (29 per cent) of British adults are classified as obese – having a BMI of 30 or above – with as many as a fifth of children in Year 6 also in the obesity bracket.

Obesity has been linked to several health problems, including diabetes and cancer. Indeed, Cancer Research UK believes it is the cause of more than one in 20 cancer cases, Sky News reported.

While the new device – which can administer up to 150 electric shocks a day – may be attractive to those who struggle to manage their diet, the easiest way to maintain a healthy weight is to eat more fruit and vegetables, and cut down on processed foods and those high in saturated fat and sugar.

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